How the Navajo Nation helped push Democrats ahead in Arizona

Voter outreach campaigns effectively boosted turnout among Native voters. The Rural Utah Project left informational flyers inside plastic bags at people’s doors (a Covid-19 tactical adjustment), held drive-through voter registration events, ran hotlines to assist indigenous voters, and partnered with Google to create street addresses using latitude and longitude-based plus codes. Senate candidate Mark Kelly ran ads in the Diné language to reach Navajo Nation voters. Precinct data shows 60-90% of Arizona Navajo Nation voters chose Democrats, a rate that pushed Biden and Kelly to a slim victory.

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