How New York and Paris Got Women Into the Bike Saddle

Citi Bike started the NYC Critical Workers program, which offered free bike-share memberships to essential workers in New York City because of the coronavirus pandemic. The free membership started for one month but was extended to a year. Nearly 30,000 people signed up. Since a large proportion of healthcare workers are women, almost 60% of the new members were women, which increased the company’s female annual members from 32.8 percent to 38.9 percent. Several other cities also saw progress in the gender-balance of bike riders during the pandemic.

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