Golden girls: how beauty therapy boosts self-esteem in care homes

A good pampering can feel fantastic. Beauty and wellness experiences such as pedicures and massages are particularly special for women and men in care homes, lifting moods and helping individuals express themselves. “It’s rewarding, humbling, a privilege,” Back to Beauty founder Sarah Rigden says. “They come in a little bit stressed and a little bit anxious, and they go out with a smile on their face.”

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