Digital Platform Uses Peer Pressure To Motivate Young Adults To Vote In Election


VoteCrew is a digital messaging platform that brings together friends and acquaintances into online teams who pledge to vote and then are held accountable by their peers. The platform was created to increase voter turnout in people 35 and under by using peer pressure. The platform has 2,256 members in 308 teams across the country on about 30 college campuses. Preliminary results show its members voted at a higher rate than the demographic group more broadly, although it is too early to accurately evaluate its impact.

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