Cities Struggle to Boost Ridership With ‘Uber for Transit' Schemes

Data-driven transport can improve access and efficiency if properly implemented. In Shanghai, China, users benefit from customized bus routes designed by artificial intelligence software. Other countries, however, have discontinued pilots of programs similar to the one implemented in China. Elsewhere, in Innisfil, Ontario, a different kind of program helps to fill the gap in public transport--namely, subsidized Uber rides.

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