'Choose Purpose': Cities Launch Ad Campaigns to Convince YOU to Work for Them

Denver, Minneapolis, and San Francisco are a few of the cities zeroing in on the millennial desire for purpose in their careers by incorporating purposeful narratives in recruitment. Viewing government more as a brand, the cities use slogans like "Be a part of the city that you love," "Choose purpose," and "Serving community. Building careers" in their advertisements.

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