Can We Change Our Behavior or are We Stuck?

When Melbourne, Australia came close to running out of water in 2008, the water utility conducted a behavioral study to launch an effective communications campaign aimed at reducing water usage among city residents. Along with the effective advertising campaign, the city distributed water-efficient shower heads, offered rebates to people who bought water-efficient machines, and used other "nudge" techniques like telling people how much water they used in relation to neighbors.

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