Can the News Be Fixed?


E.W. Scripps, a broadcasting company with 60 stations in 42 markets, invested heavily in talking with young people to understand what they want from local news. The results overwhelmingly showed that they want less sensationalistic coverage of crime and conflicts and more in-depth coverage on stories that matter to their community. Many Scripps stations received positive viewer feedback and higher ratings after making changes based on these findings. A Denver station started “360,” a franchise that tackles complicated stories from multiple angles and, with about 100 stories, it is the station’s most popular.

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