Bookstores are finding creative ways to survive and thrive in the age of Amazon

Despite the looming competition from Amazon, independent bookstores in New York are finding ways to innovate and create bookstore experiences that go beyond the books. The Lit. Bar is a bookshop-wine bar in the Bronx that hopes to instill a love of reading while customers shop and drink. By selling non-book products, new iterations of bookstores can increase their profit margin to remain sustainable. Many even succeed with creative financing, from crowdfunding to finding local investors.

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