Big in Bolivia: Zebras in the Streets

In La Paz, local government is using people dressed in zebra costumes to direct traffic and change the behavior of people who break the rules. La Paz borrowed the idea from Antanas Mockus, the former mayor of Bogota, who discovered that people are more afraid of being ridiculed than being punished. Through humor, the method has improved driving and people's moods on the streets, hospitals, and schools.

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