Barber pays kids to read a book during haircut to boost literacy, confidence

City Cuts is a special barbershop in Kutztown, PA that, in addition to being a barbershop, is simultaneously running an internationally-acclaimed literacy program for kids. Barber Jon Escueta gives young clients $3 to read a book aloud to him during their haircut for a program he calls Books for Kids, which boosts confidence in public speaking and literacy. When a video of a client reading to a City Cuts barber went viral, Books for Kids starting receiving hundreds of donations of money and books from around the world, and the kids themselves love and respect the program as well.

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