An Army of Equality Voters

The Human Rights Campaign (HRC) identified 57 million voters who identify as LGBTQ or allies and used digital and print ads, direct mail, and text and phone outreaches to turnout these “equality voters” in the 2018 mid-term elections. The campaign registered 30,000 new voters and trained 1,600 local volunteers who logged more than 20,000 hours for HRC-endorsed candidates. The campaign effectively increased turnout in the group from 36% in 2016 to 56% in 2018. While there are many more LGBTQ and ally voters not included, the group worked with Catalist to identify voters who are motivated by LGBTQ equality.

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