A Haircut with a Side of Harry Potter: How can we get more boys to read for fun? For one New York-based organization, the answer begins in the barbershop.

Low graduation and literacy rates persist among Black males in New York City. Barbershop Books - a charity that distributes books to Black-owned barbershops - leverages the power of subliminal association: by bringing literature to predominantly Black male spaces, Black masculinity becomes literature friendly.

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