Community engagement & action

Reporting prompts donations for animal rescue and aid efforts

6/2024
The Green Grove farm near the Ukrainian city of Dnipro provided shelter for animals during the early stages of Russia’s invasion. Rubryka, a Ukrainian digital publication, reported the story with a solutions focus, describing the work volunteers did to save animals from bombardments as people fled the area. Readers responded by sending donations, which provided vital support to the farm. According to Anastasia Rudenko, Rubryka’s editor-in-chief, “This story illustrates how solutions-focused journalism can directly benefit communities and contribute to social initiatives.” Similarly, in 2022, Rubryka published a solutions article about Ukrainian knitters produced clothing for soldiers on the battlefield, which led readers in America to knit a range of garments that they shipped to Ukraine as a donation in solidarity with the war torn country.